Verdura Care is a sustainable shopping brand that has its presence across India and Middle East. Their native item list spans over 1,200+ products and caters to a selective audience.
UpSpike was tasked with helping Verdura execute an SEO migration strategy from an old platform to a new platform. The goal was to help Verdura acquire new customers while still retaining old ones.
They made sure that the move was as smooth as possible from an SEO point of view. For example, they implemented 301 redirects from old URLs to new ones across various forms of content. 301 redirects are ways to send readers and search engines to a different URL than the one that was requested by the server.
This is a way to redirect users to a new page while still keeping 90-99% of the ranking power in search. They also transferred meta data (titles, descriptions, and tags) to the new site, set up Google webmaster tools, and set up a new sitemap.
The main goal of the project was to keep the site’s SEO alive throughout the migration, ensure that readers could still follow all the calls to action and navigate the site, and ultimately boost the number of new leads.
UpSpike helped Verdura boost their visitor numbers by 21% year over year. Because of the URL restructuring on the new platform, Verdura was able to rank higher than their competitors for keywords and phrases in their niche.