NUU Mobiles is the UK’s super budget mobile and mobile accessory brand.
They turned to UpSpike for help with their digital marketing — specifically their email marketing and social media marketing.
UpSpike found that social media marketing and email marketing could help NUU Mobiles gather market research data and promote specific products and services more effectively than just text posts. They proposed sessions to show how NUU Mobiles could best leverage the opportunity, with the goal of creating an exclusive online community through which they could encourage brand loyalty and return customers.
How social media marketing affects ecommerce sales?
It’s well known that repeat customers are easier to sell to, sometimes by a factor of 60-70%.
UpSpike showed NUU Mobiles how to reach their target audience and which channels would be best. We evolved the approach for NUU Mobiles on how to leverage social media marketing to boost customer engagement, brand loyalty, and increase return customers. They helped put a content plan in place, allowed for content to be updated regularly, and encouraged engagement from current followers and potential new buyers.
NUU Mobiles website now gets 10% more visitors year over year as a result of their improved social media and email marketing efforts.