At UpSpike, we worked with the tax preparation software company SnapVat to boost visibility via several common keywords in the industry.
At the time, SnapVat was adding on the SnapVat Website Builder as part of their product portfolio. Based on their research, they found that their customers wanted simple tools for other aspects of their business as well, such as building their website.
The challenge for us was helping SnapVat build visibility and become known for services outside of the main ones for which they are known. Plus there was some concern around their highly-specialized competitors in UAE.
To solve that, we helped SnapVat build visibility in organic search results. That meant building out content on the site to help position SnapVat as a website-building solution.
Tactically, we used a mix of link-building techniques to help SnapVat rank higher for relevant keywords in this space and leveraged social media to connect with new users who had a high likelihood of being interested in SnapVat’s new website building solution.
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